Project Summary.

As Sherwin Williams grew in Central America, the team needed a digital strategy to tackle paid media. Our team jumped in with a strategy built from scratch, laying the groundwork for social media, websites, tracking, and more.

Sherwin Williams was founded in 1959 in Central America and expanded its footprint in the region with very little digital media presence. The company wanted to become a key player in the home improvement industry, reaching audiences including contractors, architects, and DIY-ers passionate about making spaces more beautiful.


By implementing ads across Google, Facebook, Instagram, YouTube, Waze, and Spotify, Above Zero was able to help Sherwin Williams reach their lofty goal. We also developed and maintained their websites, provided meaningful content to their audiences, and proved that all regions have an appetite for home improvement.


Since 2016, we have managed paid ads for Panama, Costa Rica, Nicaragua, Honduras, El Salvador, and Guatemala. Our team is proud to have made Sherwin Williams a household name outside of America, and we look forward to what else our partnership brings!

Tools & platforms.

We keep our toolbox full, from social platforms to analytical tools to apps that streamline your communication. These are just a few tools we used to make Sherwin Williams a household name in Central America.

Continue to explore our work.