“I’ll just scroll through TikTok for a few minutes and then get back to what I was doing”, is a saying all of us have probably said at one time or another. Personally, I even scroll through TikTok while on the elliptical machine. Why? Time passes by so fast when you’re scrolling.

TikTok is a place for everyone, a place where you can join in trendy dances, share stories about horrible first dates and breakups while also hearing from primary sources narrating their experiences in a war on the other side of the world.

As an advertiser, TikTok is a place where creativity flourishes, trends emerge and your wildest imagination comes to life in 15 second videos. Since the beginning of its time, Tiktok has been on a quest to captivate users with its ever-evolving features. And now, it’s time to unveil the latest gem in the TikTok crown: interactive add-ons on the For You page.

When an advertiser uses Interactive add-ons, engagers are 350% more likely to visit a physical store, 150% more likely to buy a product or service from a brand and 40% more likely to visit the brand’s website or app. These new features are designed to elevate your TikTok experience.

TikTok has always valued the bond between creators and their audience. With interactive add-ons, this connection becomes even stronger. Respond to a creator’s questions or challenges, participate in quizzes they’ve designed, and leave your mark on their content.

So, what are the different Interactive Add-Ons that TikTok just introduced? There are two types of add-ons, Premium and Standard, “Standard add-ons offer a way to reach lower-funnel marketing goals, like driving clicks and conversions. Premium add-ons offer a way to reach upper-funnel goals, like brand awareness and community building. Both offer you a unique chance to capture people’s attention in a format that resonates with them.”

One of the most exciting aspects of TikTok is stumbling upon content that resonates with you on a personal level. Interactive add-ons on the For You page are designed to help you discover new favorites effortlessly. By engaging with these add-ons, you’ll receive personalized recommendations and be introduced to creators and content you may have missed otherwise.